JPG vs PNG vs WebP vs HEIC - Which Image Format to Use

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JPG (JPEG)

Best for photos you share, email or upload. Small files, opens everywhere. Lossy – quality drops a little every time it's re-saved – and no transparency.

PNG

Best for screenshots, logos, text and anything with transparency. Lossless and sharp, but photos as PNG are 5-10x bigger than JPG.

WebP

Best for websites. Usually 25-35% smaller than JPG at the same quality, supports transparency, and every modern browser supports it. Some older apps and upload forms still don't accept it.

HEIC

The iPhone camera default. Excellent quality at small size, but Windows, many Android apps and websites can't open it – convert to JPG for sharing.

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The Image Converter turns any of these into JPG, PNG or WebP in bulk, right in your browser.

Frequently asked questions

Which format is best for a website?

WebP for photos and graphics; SVG for simple logos and icons.

Which format is highest quality?

PNG (lossless), but files are large.

Does converting JPG to PNG improve quality?

No – it only stops further loss.