On-Page SEO Checklist: 13 Checks for Every Page

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Titles and descriptions

1) A unique title of 30-65 characters with the main topic near the start. 2) A meta description of 70-160 characters that makes people want to click.

Structure and content

3) Exactly one H1 that describes the page. 4) H2 subheadings that break up the content. 5) Enough genuinely helpful content to answer the search – often 300+ words for service pages. 6) Descriptive alt text on meaningful images.

Technical basics

7) The page is indexable (no stray noindex). 8) A canonical URL. 9) A mobile viewport tag. 10) A language attribute. 11) HTTPS everywhere.

Extras that help

12) Structured data (LocalBusiness, FAQ, Product) for rich results. 13) Open Graph tags so shared links look professional.

Run any URL through the SEO Checker to score it against all 13 and see the exact fixes.

Frequently asked questions

Is on-page SEO enough to rank?

It's the foundation; content quality, links and competition decide the rest.

How often should I check?

After every redesign or major content change.

What matters most for local businesses?

Titles, location-specific content, Google Business Profile and reviews.