Create campaign links that show exactly which post, email or ad brought each visitor in Google Analytics.
🔒 Links are built in your browser.
How to use the utm link builder
- Paste your website URL.
- Fill in source, medium and campaign.
- Copy the tagged link or make a QR code from it.
UTM naming tips
Use lowercase and hyphens, keep names consistent (facebook, not Facebook and fb), and use medium for the channel type: cpc, email, social, referral.
Frequently asked questions
What are UTM parameters?
Tags added to a URL that tell analytics tools where a visitor came from.
Which UTM fields are required?
utm_source, utm_medium and utm_campaign. Term and content are optional.
Do UTM links affect SEO?
No, as long as you use them for campaigns and not for internal links on your own site.